I'm a UX/Product designer experienced in designing complex B2B platforms as well as high-engagement B2C digital products.
In the last 10 years, I've:
✨ Led digital transformation of insurance management platform at EIS Group,
✨ Designed the industry leading Digital Experience Platform (DXP) at Liferay,
✨ Collaborated with clients in various industries (such as e-commerce, healthcare, enterprise security technology, etc.) at a digital agency.
💼 Latest Work
Build Enterprise Design System
Led the creation and adoption of EIS Group's first scalable design system supporting 5+ product teams, improving design consistencies and development handoff efficiency.
⏱️ Reduced design-to-dev delivery time by ~30%
⏫ Increased UI consistency across products from fragmented to standardized
🔻 Cut duplicated component design work across teams by ~50%
Redesign Overgrown Claim Platform
The claims management system was a legacy enterprise application to which, over time, features had been added incrementally without workflow redesign. I led the redesign of the end-to-end claim handling workflow.
⏱️ 31% faster investigation tasks
🔻 40% fewer missed required fields/actions
🗣️ Kind Words from Others
"David was a key pioneer of the EIS Design System, playing a critical role in establishing scalable, consistent patterns that improved design quality and accelerated delivery across teams. His communication and collaboration across design, product, engineering, and sales were consistently strong and outcome-focused. He translates complex requirements into clear, usable solutions, takes true ownership, and delivers impact."
Zankhana Joshi, Director of User Experience Design at EIS Group
"David’s extensive background in business strategy & operations and deep, proven product design skillset make him an extremely formidable designer. He has an almost effortless ability to understand complex, nuanced problems, designing elegant and innovative solutions that consistently deliver effective, impactful outcomes. Despite all his many talents, I think what truly sets David head-and-shoulders above other designers is his incredible heart. A natural leader, David’s quiet humility, limitless generosity, collaborative ability, and infectious sense of fun makes every team he’s on stronger and more focused."
Karim Merchant, Principal Product Designer at Dell
"David has stellar critical thinking skills that lend well to research and he is an excellent communicator - able to articulate his thought process well. He isn't afraid to take on tough challenges and difficult team dynamics."
Monish Subherwal, Senior Principal Product Designer at Oracle Energy & Water
🧑 On the More Personal Side,
I grew up in Seoul, South Korea 🇰🇷 and moved to the U.S. 🇺🇸 at 16.
I laugh more at Korean jokes 😆 and work better in English 🧑💻.
When not designing, I work on writing ✍️ and illustrating 🎨 a picture book for children.
Have any question or would like to work together?